As an accountant, do you ever
- wonder why your clients are just not ‘getting’ your messages?
- feel frustrated when partners send your drafts back full of changes — but you don’t know why?
- get mad at clients for not responding to your requests for information?
- spend too much time in back-and-forth emails to clarify what you said in the first place?
If you answered yes to any of these questions, then this course is for you!
Do you feel like this?
You went through university to become an accountant because you have a natural affinity with numbers — not with words. You thought writing skills wouldn’t matter in accountancy and your skills with numbers would carry the day. But you soon found you were wrong.
You sometimes wonder what’s wrong with your clients. Why don’t they send you the information you need so that you can do their work, file their taxes — save them money for goodness sake! But lately you’ve had a nagging suspicion the problem might be on your side. Did they misunderstand what you wrote in that email? Were you not really as clear as you thought?
You’ve noticed that some of your peers are developing a nice book of business through their content marketing — but you don’t know how to write blog posts that people would even want to read. That doesn’t seem fair, but what can you do about it?
Is the Effective Business Writing for Accountants online course for you?
This course is for you if you want to
- learn to simplify the complex messages of accountancy to serve your clients better.
- Enhance your own and your firm’s reputation through your written contact with others outside the firm.
- Reduce the time you spent clarifying your written messages, both to clients and your colleagues inside the firm.
- Write more quickly and easily in the course of your work.
Or if you just want to make writing less of a chore!
Is that too much to ask? No, it’s not! This course will teach you all of these things and more.
What will you learn when you sign up for the course?
I’m glad you asked. Here’s a module-by-module overview of the course content:
Module 1: Write for Your Reader
In this module we’ll cover not only the inappropriate use of professional jargon, but also the other 3 barriers to written communication we throw up without even realizing it.
Module 2: Power Sentences
The sentence is the engine of the message, and effective Power Sentences will take you a long way towards getting that message across to your reader. This module will show you what a Power Sentence is and how to write one.
Module 3: Power Paragraphs
Writing good paragraphs is a combination of art and science, and here I focus on the science — the technical aspect of paragraphing. I’ll show you the characteristics of a Power Paragraph and how to make sure you use them in your written messages.
Module 4: Email — the Special Writing Challenges
It’s not “just an email”! If it’s a business email, it deserves the same level of attention as any other written message. I’ll show you how to make sure your email messages are opened and read, and how to ask for information in such a way that you’ll get it.
Module 5: Punctuation without Tears
Almost everyone has problems or questions about punctuation at least some of the time — I’ll confess that I do. In this lesson I’ll give you a template you can use every day to make sure your messages are not open to misinterpretation through incorrect punctuation.
Module 6: Beyond the Power Sentence
Emphasis and shades of meaning are influenced by the structure of a sentence. This can happen by accident, conveying a message that’s different from the one you intended. In this lesson I’ll show you how to change and shift emphasis in your sentences by design.
Module 7: Beyond the Power Paragraph
Have you ever felt your writing didn’t ‘flow’? That’s usually a paragraphing problem. One or more sentence is in the wrong place in the paragraph, or shouldn’t be in that paragraph at all. In this lesson I’ll give you a super tool to help you isolate problem sentences and let your paragraphs flow again.
Module 8: Report Writing the DESIGN IT™ Way
This is a big, meaty module — because it’s a big, important subject. Have you ever put off writing a report or other lengthy piece because was intimidating or looked like just too much work? DESIGN IT™ is an acronym I created to describe the steps involved in planning, writing and editing a great report.
Module 9: The 4 Different Communication Styles
Not everyone communicates in the same way, and yet we often have to convey the same message to a number of people. I’ll teach you how to recognize a person’s communication style, and how to best get your message across to that person and others.
Module 10: A Few Essentials
This module is a small collection of grammar, word usage and other information that’s essential to effective business writing.
Bonus Module: Writing for Your Content Marketing
I don’t cover this subject in my regular business writing courses, but I’m creating it just for you. (At the time of writing it’s not quite ready, but by the time you work through the rest of the course, it will be — and it will be worth waiting for.) In the fast-changing world of accountancy, content marketing is becoming more and more important. I don’t want you to put off doing it because you are worried about your writing skills. In this bonus module, I’ll give you some tips and techniques to make it easy as well as effective.
“So how much is this excellent course, Helen?”
I know you’re asking this, so I’m going to tell you without any messing about. The fee for the Effective Business Writing for Accountants online course is just U.S.$497. That’s it. No recurring monthly fees. Just one single, very reasonable payment of U.S.$497 will get you immediate access to the course as I’ve described it here. Given all the specially created, valuable information in the course, this is excellent value for your professional development investment.
In case it’s a stretch for you to pay $497 all at once, I’ve given you the alternative of paying in 5 equal monthly payments of $100 each.
I know that as an accountant you are concerned about risk management, so I’m making sure you don’t have any risk. Sign up for the course now, and review it thoroughly for 30 days. If you decide it’s not for you — for any reason — just let me know within 30 days of enrollment and I’ll give you your money back with no questions asked and no ill will. Fair enough?
Then Let’s Do This Thing!
My accounting firm clients happily pay me up to $10,000 to deliver this course, but you can take it online, on your own schedule, at your own pace, in whatever location suits you, for just U.S.$497. If you want to become a better professional, a better accountant, by giving your written messages the impact they need to be effective, I urge you to sign up now.